Course 2 · GET BOOKED
The marketing engine. Twelve modules that take you from “profile is live but the calendar is empty” to a steady stream of trial bookings that convert. Built on real conversion research — Cialdini’s six principles, the Mere Exposure Effect, the Halo Effect, and the Affective Filter.
Module 1
The self-perception gap
The Dunning-Kruger flip — and the five-question audit that shows you where the evidence actually places you.
Anchored in Kruger & Dunning (1999)
Module 2
The Holograms framework
Ten distinct types of student. Once you can recognise them, your conversion changes permanently.
Anchored in Adapted from Klarić’s neuromarketing research
Module 3
The LMNOP method
Five letters. The strategic backbone of getting students online.
Module 4
L — Locate: finding the right niche, for the right people
Picking a niche label is the beginner version. Locating the specific person inside is the full one.
Module 5
M — Market: where your students actually are
Where your students actually are — and the six principles of influence that make your content land.
Anchored in Cialdini’s Influence (1984)
Module 6
N — Narrate: telling your story across every channel
One you. Three channels. Three angles on the same story — and why familiarity converts harder than virality.
Anchored in Zajonc (1968) on the Mere Exposure Effect
Module 7
O — Optimise: the practical work that gets you found
Algorithms aren’t magic — they’re rules. Once you know them, you can play the game properly.
Anchored in Thorndike (1920) on the Halo Effect
Module 8
P — Position: standing out as the premium choice
Premium or Value. Stuck in the middle costs you more students than any other mistake.
Module 9
The trial lesson framework: your 50-minute timeline
Five phases. One principle. The framework that took my conversion from 50% to over 80%.
Module 10
The trial in practice: rapport, needs & reading your student (0–40 min)
What to send before the trial. What to listen for in the first ten minutes. What to do in the demo.
Anchored in Krashen’s Affective Filter Hypothesis (1982)
Module 11
The trial in practice: soft close, follow-up & vocab list (40–50 + after)
The last 10 minutes of the trial — and the 24 hours after — are where the booking is won or lost.
Module 12
Why trials don’t convert + referrals + filling your calendar long-term
Six honest reasons trials don’t convert — and the three long-term levers that fill calendars for years.
Enrol today — one-time payment, lifetime access, and every future update included.
One-time payment · Lifetime access · 7-day money-back guarantee
Want all three courses? See The BOOKED Trilogy
By Millie Cooper — TEFL-certified, UCL Master’s, five years, 4,000+ lessons, 300+ students from 30+ countries. The trilogy I wish I’d had on day one.